QUALITY
Product and Information Quality is Prime
Quality Approach
Quality first. Ethical always.
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Integrity
At Soulnature, we prioritize quality and editorial integrity of our products and content. This means setting strict standards around how we create products and information about health issues, how we choose products, how we evaluate brand sellers, how we use language and how we approach providing access to health information.
We are committed to bringing you accurate, trustworthy, and unbiased health information. Each piece of content is developed by our in-house editorial team in partnership with contributors, writers, reviewers and fact checkers.
Editorial Process
- Trustworthy
- Quality
- Relevance
- Up-to-date
How we provide relevant, trustworthy, accessible and accurate information.
At Soulnature, we’re committed to providing trustworthy, accessible, and accurate information so our readers are equipped to care for their health and wellness. We use an established editorial process to ensure we’re providing the best possible information.
Our editorial process is the backbone of everything we do. We use this process to make sure that everything we publish meets our high product quality standards.
Our team creates and edits every piece of content based on the four pillars of our editorial process:
- Learning and maintaining trust
- Keeping high editorial standards
- Prioritizing relevance, accuracy, empathy and accessibility
- Monitoring and updating content continually
These pillars ensure that our readers can always find relevant healthcare and wellnesss information they need to improve their lifestyle.
Health information is easy to find, but it can be confusing, overwhelming, inaccurate, irrelevant, or inaccessible. We’re here to change that. We provide content that is trustworthy, accurate, evidence-based, clear, understandable, accessible, empathetic, and actionable.
Throughout our content, we address both physical and mental health to maximize overall well-being. We openly and objectively cover a range of topics and viewpoints to give people the information they need to manage their health effectively.
We know that every person’s situation, experiences, and preferences are different, so we stand for accessibility and empathy. We’re here — free of judgment — for everyone seeking better health.
People visiit our site's for true-source relevant information. We take it as our responsibility to set high content standards. Our news and educational content is unbiased, balanced, timely, actionable, research-backed, honest, and comprehensive.
Here’s how we make sure we meet these information relevance standards:
- We carefully select contributors and sources: Our in-house Editorial team invests time in selecting expert writers and contributors. We vet our content creators for subject matter expertise and relevant life experience. We train them on research and sourcing best practices, and we provide regular feedback and ongoing coaching.
- Experts check every piece of content: A medical expert or professional fact-checker reviews every piece of content for accuracy. Our health network is composed of healthcare professionals from research institutions, professional organizations, and private practices who have varied and extensive expertise in their respective fields. Along with their knowledge of a variety of health specialties, our reviewers bring an added perspective thanks to their experience in practice, research, and advocacy.
- We thoroughly vet all brands we allow on the marketplace and mention in our content: Our quality standards team researches the business practices of partner brands and evaluates their health claims against the current body of knowledgebase and quality evidence.
- Skilled editors create our consumer health information: Team of experienced editors works with writers and reviewers to create our consumer health information. These experts are focused on answering readers’ questions, and they know how to present information clearly.
- Our News team stays abreast of new information: Our in-house writers and freelancers aggregate and produce our news content. The News team takes a deep dive into the latest health news, keeping readers up to date.
- We thoroughly check all content to confirm it meets our standards: Our editorial team works on every piece of content before it is published, double-checking to ensure it meets our rigorous editorial standards of clarity, accuracy, quality sourcing and empathetic language.
We want to make sure that everything we publish is accessible and understandable to our readers. As such, we rely on a proprietary style guide based on our Stylebook. This guide directs our writers and editors to focus on readability, clarity, empathy, real-life application, quality sourcing and citations.
We aim to be transparent and progressive. We use conscious, empathetic and respectful language that promotes accessibility and compassion. We tell judgment-free stories and make intentional choices to remove stigma and stereotypes, and to avoid injecting bias.
Conscious language is an ongoing commitment. We regularly engage with community advocates and research language trends within health communities. We choose our words carefully, seeking to prevent stigma and empower our readers.
As language evolves, we evolve with it. We also understand that health touches each of us differently, so we respect people’s choice of words when sharing their personal stories.
We can’t be a true ally unless we put our readers at the center of everything we do. Our choice of language reflects this view - our view that readers may choose to believe, ignore or disbelieve as their own independent choice.
Health information is constantly changing. New research emerges, old ideas are disproven, and terminology goes out of date.
We continually monitor and update our content so that we’re sharing the most up-to-date and accurate information possible. To make this a reality, we have teams of copywriters and editors focused on identifying, deleting and updating inaccurate or unclear information.
Our team keeps tabs on changes in standards of healthcare, new guidelines,and major practice recommendations. The team brings these insights to our editors and partners so they can update our content to reflect the latest, most accurate, and most useful information.
As a result, our content may include a variety of changes:
- Writer date: The piece of content was written and published on this date.
- Review date: This is when a medical expert last reviewed the article.
- Fact-checked date: This date is updated every time a piece of content is verified by one of our professional fact-checkers.
- Updated date: Our editorial team updated the piece of content on this date to include the latest, most accurate information.
Here are some of the ways we continually monitor and update content:
- Regular audits: We perform regular audits of our content to address changes in language and medical terminology and new preferences among health communities.
- Annual brand vetting: We reevaluate vetted brands on a yearly basis and update content referencing those brands to reflect any changes in the brand’s performance against our vetting criteria.
- Timely updates every day: Our News team monitors changes in developing stories and publishes timely updates about the most important health news of the day.
- Immediate action from feedback: We invite reader feedback and reviews on our products and content and take immediate action to address any potential issues. When a reader alerts us to a potential issue with our content — such as inaccurate, outdated, unclear, or contradictory information — we take immediate action. Our Editorial team research the feedback, determine what revisions are needed and update the content.
Our readers are our top priority. We strive to be an ally in everyone’s journey to health and wellness. Our editorial process ensures that we can provide the most accurate, relevant, and accessible content possible.
If you have any questions or comments about the accuracy or usability of our content, or feel an article is out of date, you can easily let us know by sending us an email with the link to the page you feel needs a review.
Product Quality
Quality is of prime importance to us and our customers wellbeing. Our team is committed to bringing you organic herbs with purity and implementation of compliant good manufacturing process standards.
Our generic pharmaceutical, personal care, nutraceuticals and ayurveda dietary supplements that are sod are backed by ethical sourcing, no-child labor, FDA licensing and sustainable practices.
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Quality Compliance: Our products are made in FDA licensed compliant certified facilities in India.
Herbal Ingredients
We know trust is earned, so we’re happy to share more about how Soulnature evaluates and selects the products we cover in our content.
We aim to uphold our product integrity and excellence, our herbal ingredient's production team rigorously evaluates ingredients quality standards and efficacy.
We ensure that our ingredients are free of heavy metals and impurities. All ingredients and finished products are lab analyized.
Health Information Accessibliity
We are committed to listening to, engaging with, and amplifying voices of various perspectives through our culture and through our content in order to create a platform and a community that is representative and relevant to all.
we are dedicated to sparking people’s curiosity by always questioning the information at face value and getting under the skin of health. We empower you to navigate the complex world of health and wellness by equipping you with the necessary tools and guidance to proactively take charge of your health journey to help you live your strongest, healthiest life. This may involve directing you to relevant articles, helping you connect to a healthcare provider, or recommending valuable products and services that can serve as effective resources on your path to health, lifestyle and wellness.
We value transparency, so let us walk you through our step-by-step process.
Step 1: We do the research.
Our health teams consistently prioritize understanding the needs and preferences of our readers through extensive research.
Our writers and editors dive into researching the best options, considering things like:
- quality
- cost
- company practices
- customer reviews
- firsthand experience
We aim to create content that id balanced and objective, clearly pointing out pros and cons of the products and brands we include, and always keeping our readers’ needs at the forefront of everything we do.
Step 2: Our vetting process.
Every product, service, and brand that is published or sold on the marketplace is independently vetted by our team using our objective review process, product certificate of analysis tests for quality and customer reviews system.
We evaluate each product, service and brand’s credibility and standards to ensure the products are safe, effective and meet our quality standards.
Our review system is based on (but not limited to) answers to the following questions:
- Are the health or medical claims made supported by the current body of ayurvedic knowledgebase evidence?
- Does the brand/ product/ service adhere to industry best manufacturing and ethical practices?
- Are product suppliers following the industry business practices?
- Is there any third-party validation for the industry practices?
- Has the company been issued an FDA warning letter?
- Are there any pending lawsuits or previous settlements related to class action, fair employment practices, or unfair marketing practices?
- Does a product contain anything that has the potential for interaction, allergies, and other harmful reactions when ingested?
- What are the product ingredients or composition?
- Do the product ingredients, composition, or both have the potential to cause harm?
We also consider the social impact of the companies we partner with. This is a purposeful initiative to highlight companies that are transparent about their commitments to better health for all people.
We re-evaluate all brands that partner with Soulnature on a regular basis to ensure they continue to meet our criteria for quality, credibility, ethics, compliance and integrity.
If a content, product or brand no longer meets our standards, we remove it from our content and marketplace. If we do share something that hasn’t passed our vetting process, we’re transparent about it so you can make an informed decision.
Step 3: We lead with integrity.
We enforce a robust advertising sponsorship policy that ensures advertisers, sponsors and business partners never influence unethical content.
We are committed to providing unbiased and trustworthy information to our readers. To achieve this, we implement and follow a rigorous vetting process, ensuring that we only link to products, services, and tools that we feel provide value to our readers and meet our standards.
If you make a purchase at the retailer’s site after clicking one of our links, we may receive a share of the revenue from that purchase. That revenue supports our independent editorial process and helps us deliver on our mission to create a stronger, healthier world.
In instances where we do develop a direct business partnership with a brand, service, or retailer, we’ll clearly state this. For example, you might see a message on the top of a product saying “Featured Partner Offer.” Alternatively, you might notice a featured box at the top of the article containing a message similar to the following: “We include products we think are useful for our readers. If you buy through links on this page, we may earn a small commission.”
Our Health Affairs team validates those partners to ensure Soulnature only works with organizations that:
- perform due diligence
- are transparent to their customers about product safety, quality, and efficacy
- don’t make unsubstantiated medical claims
We do the homework — backed by a team of herbalist experts — so you don’t have to. So you can feel a little safer and confident in the choices you make for your health and well-being.
Conscious Language
Language is a powerful tool that shapes the world around us. It can create and empower identities, but it can also erase and oppress them, so using it consciously is key.
At Soulnature, we know that language matters, and we are invested in using language to create a healthier, stronger, and more accessible world. Employing conscious language in how we speak, write, and edit reflects our awareness of and dedication to the communities that read our content.
Artificial Intelligence with Human Vetting
At Soulnature, we are passionate about providing accurate and trustworthy health information, and we believe that human expertise should always be the final seal of approval on all our content before publishing.
How we use artificial intelligence?
Soulnature is dedicated to upholding the highest level of integrity to bring you the most accurate medical information.
We may use Artificial Intelligence (AI) or similar technology to help develop certain aspects of our content, strictly following our principles regarding its ethical implementation, rigorously vetting its technology, and maintaining and remaining clear and transparent about its usage.
We maintain strict health editorial processes rooted in trustworthy, accessible, and accurate information. In some situations, we may use Artificial Intelligence (AI) or similar technology to help develop certain aspects of our content.
We have carefully created an AI Editorial Process to ensure that any content our team has created with the assistance of AI adheres to our rigorous medical and editorial process. It must also align with our principles regarding the ethical use of AI as outlined below.
Principles regarding the ethical use of AI- Rigorous vetting: Any potential use of AI must undergo rigorous vetting. This is based on an established set of criteria so that we can ensure AI tools and technology are unbiased, reputable, and trustworthy.
- Human component: Soulnature is firmly committed to upholding human expertise as the final seal of medical and editorial approval before publishing. Content will never go straight from an AI tool or technology to publication without thorough human validation checks.
- Transparency: AI may serve to support and enhance certain editorial elements. We strive to be transparent and clear about the use of AI in our editorial copy.
Legal Information - Updated on 16th November 2025
This statement has been prepared based on provisions of multiple legislations, compliance and privacy best practices.
The above has to be read in conjunction and part of 'All' other terms, policies and disclaimers of this and other associated/ linked site(s). Please see and check updated terms, policy and disclaimer legal links on footer of home page at part of your own responsibility.
This policy relates solely to this website and associated owned web properties links only, if not stated otherwise within this document or other legal links on this site.
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Collaborative Mission
Improving Healthcare with Common Vision, Interest, Purpose and Expertise.
Vikas G
Co-FounderEntrepreneur, Marketer, Technologist.
Aradhana G
Co-FounderEntrepreneur, Finance, Management.
Vishnu S
LeaderEntrepreneur, Quality Compliance.
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